With the global vegan skincare market set to be worth an estimated £20 billion* pounds by the end of the decade, it’s no surprise that our latest 100% plant-based range is seeing record sales.

Our Nettle Venom Anti-Ageing Cream and Nettle Venom Eyes were created by our Founder Deborah Mitchell to meet the growing need for more ethical beauty products. Sales have literally gone through the roof and our team have been working around the clock to keep up with demand.

Figures from Prophecy Market Insights* reveal the surge in the vegan skincare market is being driven by "growing consumer preference towards cruelty-free and plant-based products stimulated by ethical-led choices.”

Deborah agrees: “Traditionally, vegan ingredients haven’t made very effective anti-ageing creams but with NETTATOXIN® the power comes from the skin’s own rebuilding system to tighten and renew. And rather than using Manuka honey, as I have done in some of my previous bestsellers, I have blended the nettles with vegan-friendly maple syrup which works in tandem to help firm the skin and relax fine lines.

“I think money that perhaps would have been spent on other luxuries, such as holidays or shopping trips, is now been funnelled into organic, results-driven brands like Heaven. People care about their skin and, importantly, care about what they put on it.”

This is certainly backed up by Global Vegan Skincare report which suggests consumers are moving away from “chemical-based beauty” and instead opting for products perceived as “safe” and “natural”.

Discover the most effective vegan facial - click here to read more.