Anyone who works in our industry knows it’s a saturated market. But with every high street in every town lined with endless beauty salons and aesthetic clinics, how can you stand out from the crowd?
Having your finger on the pulse when it comes to training and innovation shapes your reputation. Key to this is ensuring you and your staff are up to date with the latest techniques and trends. This enables you to offer a superior experience and build loyalty, putting you head and shoulders above the competition.
Keep Up To Date with Social Media: Take a scroll through TikTok and you’ll see new trends and techniques emerging daily. Our industry is constantly evolving, and staying up-to-date is crucial to remain relevant. Training that focuses on these trends means you can offer the cutting-edge services that people are talking about.
Enhance Professional Skills: By investing in learning you meet the demands of your clientele and provide a more specialised service. The days of the generic facial are long gone – today they need to be results-driven and luxurious. You want your clients to do three things: be wowed enough to book a course of treatments, leave a five-star review and recommend you to their friends.
Embrace Innovation and Technology: Technology has transformed our industry. Advanced, non-surgical procedures include everything from laser treatments to highly effective injectables; while online booking systems, an easy to navigate website, mobile apps and digital marketing mean a more streamlined operation that reaches a wider audience.
Heaven Training Academy: Moving to our new head office in Telford last year meant I was able to turn a lifelong dream into a reality and launch the Heaven Training Academy. I understand that your clients want great results fast … and that’s exactly what my trademarked treatments and aesthetics procedures do. We tailor your training to meet your own customer needs while still treating them to a little slice of Heaven. You’ll gain skills and improve your services with our expert tutors, and we offer flexible course options too. Email: sales@heavenskincare.com. Call: 01952 462505.
