Do you know what serums are for? And, more importantly, how they can benefit your complexion? Here's why you should be using one in your daily routine.
What are serums?
Serums are lightweight skincare products that contain a high concentration of active ingredients to target specific skin concerns. Because they have a thinner consistency than moisturisers, they penetrate deeper into the skin.
Why should we use skin serums?
Targeted treatment: Skin serums are formulated with a high concentration of active ingredients, such as vitamin C and hyaluronic acid. These can address specific concerns, such as reducing the appearance of fine lines or improving skin texture.
Lightweight formula: Serums have a lightweight formula that allows them to penetrate deeper into the skin. This means that the active ingredients can work more effectively and provide better results.
Hydration: Serums containing hyaluronic acid can provide intense hydration to the skin. Hyaluronic acid is a natural humectant that holds up to 1,000 times its weight in water. This means it's excellent for dry and dehydrated skin.
Collagen production: If your serum contains vitamin C it helps boost collagen production. Collagen is a protein that gives the skin its structure and elasticity. As we age, production decreases, leading to fine lines, wrinkles, and sagging skin.
Brightens complexion: Vitamin C also brighten the complexion and reduce hyperpigmentation. Because it is a powerful antioxidant, it protects skin from environmental stressors and improves radiance.
How To Use A Serum
Due to their high concentration, you only need a small amount and you’ll find a few drops go a long way. Simply apply to your face and neck morning and night after cleansing and before you moisturise. You can add also a little to your foundation or moisturiser for added benefits throughout the day.
Heaven's Bestselling Serums
Collagen Serum: With a blend of Heaven’s exclusive Collagen Drops with hyaluronic acid and essential neroli oil. There's also vitamin C to boost collagen production and vitamin E to reduce inflammation.
LIA Oil Serum: This works to reduce redness and rosacea, and rejuvenate dull skin. The addition of organic rose and neroli repair helps prevent broken capillaries and reduce scarring.
Clarifying Oil Serum: Perfect for those with eczema or sensitive skin, the microbes in this kill bacteria and condition skin to bring it back to equilibrium.
Nettle Venom Serum: Contains a host of nutrients, including vitamins A, C and K. These active ingredients help to hydrate and firm the skin.
SOS Oil Serum: This will balance oil levels, hydrate and feed the skin while its vitamin content can help to repair acne, scars and damaged skin. It can even be used on dry hair and nails to soften and repair.
Dream Oil Serum: Use in tandem with your overnight cream to balance oil levels, hydrate and feed the skin/ Its combination of organic jasmine promotes relaxation and induces sleep.
