“I’m lucky enough to travel the world but I’m never happier than when I’m home. I’m definitely a Shropshire girl through and through and I couldn’t be prouder to have founded such a great British company where I grew up.”
What started as a kitchen table business and is now sold all over the world, Heaven Skincare marks more than 25 years as a one of the country’s leading skincare brands.
Founded in 1995 by Deborah Mitchell, Heaven has have built a global reputation for our age-defying creams and skin-saving supplements, and boasts a client list that reads like a celebrity who’s who.
Despite building a global brand, Deborah remains at the helm of Heaven Skincare. As one of the country’s leading facialists, she regularly treats members of the royal family and celebrities, and continues to work at her flagship salon in the beautiful Shropshire market town of Shifnal.
Not only that, she still heads up the creation of her product range, often using locally sourced ingredients. Her Nettle Venom collection, for example, uses nettles that she collects from hedgerows near her home.
Having been bullied as a teenager due to her dyslexia and severe acne, the canny businesswoman turned both to her advantage. Her own troublesome skin provided the impetus to create products that tackled specific complexion complaints; while she believes her dyslexia allowed her to think up ideas that other people may not even dream of.
One of the first products Deborah created was Age Defiance Cream. She wanted something that would be a real all-rounder, a product that plumped-out lines and helped prevent spot breakouts while at the same time ensuring it would be suitable for all skin types.
However, of all her natural, organic products it is her Bee Venom Masks, dubbed the “facelift in a jar”, that remain her best-sellers. Available in Silver, Black and Gold, the ingredients – most notably the powerful ABEETOXIN® – work in synergy to strengthen collagen, tissue and elastin, as well as soothe and heal, making them ideal for even sensitive skin.
