As our skin ages, its requirements change – you’ll find it becomes more dehydrated, while fine lines and discolouration start to appear. This means the skincare products you relied on in your 20s and 30s won't be right in your 40s and 50s.

When creating my grooming range it was vital for me to include an anti-ageing cream; after all, it's an issue that concerns my male clients just as much as it does my female clients.

My best-selling M4M Anti-Ageing Moisturiser has renowned superpowers ... it not only hydrates your complexion but also tightens at the same time. It is designed to feeds the skin and relieve stress, thanks to its combination of essential nutrients including Cedarwood, clary sage, coconut and Vitamin A. It works to improves fine lines for a more youthful appearance; perfect for a winter boost.

HOW TO USE: Apply in the morning and before bedt to cleansed skin.

Discover more of my top grooming tips here.