You may have seen serums on countless beauty counters and websites and wondered whether you really need to use one. But as you age, and your skincare routine needs an overhaul, this is one product you really need in your daily routine.
WHAT IS A SERUM?
For me, and so many of my clients, it is incredibly important that we understand what we are putting on our face and how it works if we want to ensure we are providing the best for our skin. So, to put it simply, because serums penetrate deeper than a moisturiser, due to them having smaller molecules, they are easier and quicker for our epidermis to absorb. This means they deliver a potent shot of ingredients directly into your skin, and while cleansers and moisturisers usually contain between five and ten per cent of active ingredients serums can boast up to 70 per cent providing targeted and effective treatment for your specific concern.
HOW DO YOU USE ONE?
That might make you think you should replace your regular moisturiser and use a serum on its own, but this isn’t the case. A daily moisturiser is still essential as it is richer and may have the added benefit of SPF. Instead, using one in tandem with a serum – and trust me, you only need a few drops – means your skin is getting a much better level of care.
They’re easy to use; simply apply to your face and neck morning and night after cleansing and before you moisturise. If you can even layer your serums if you have other issues, providing a multitude of benefits in one application; or add a few drops to your foundation.
HOW DO YOU CHOOSE THE RIGHT ONE FOR YOU?
My advice is to opt for one that targets your main area of concern, be that signs of ageing, dryness, broken capillaries, break-outs or sensitivity. Take advice on which one is best for you and also how to use it to get the most benefits.
If you have multiple concerns – say fine lines and wrinkles and dehydrated skin – then, as mentioned, you can layer them for multiple benefits in one application. To determine what order to use them start with the one that targets your main concern first and then layer the others order of priority, allowing 30 seconds in between for the ingredients to soak in.
Our LIA Oil Serum works to reduce redness and rosacea and rejuvenates damaged and dull skin. The addition of organic rose and neroli repair and prevent broken capillaries and reduce scarring; while our SOS Oil Serum is designed to balance oil levels, hydrate and feed the skin while its vitamin content can help to repair acne, scars and damaged skin. It is also proven to shrink warts, spots, blackheads and even stretch marks due to its antiviral properties and can even be used on dry hair and nails to soften and repair. And if you suffer eczema or sensitive skin, our Claryifing Oil Serum is perfect because the microbes kill bacteria and condition skin to bring it back to equilibrium. Our Dream Serum is perfect for people with eczema or sensitive skin as the microbes in the Dream Oil kill bacteria and conditions skin to bring it back to equilibrium. The oil also promotes relaxation and induces sleep.
