Now you’ve hit your 30s, the early signs of ageing start to show and you may spot wrinkles, discolouration and sagging around the jaw line. This can be due to a number of factors, from sun damage, pollution and lifestyle factors to the natural decreasing of elastin and collagen levels. You need to start upping your skincare game to tackle these issues, so opt for products that even out tone and help plump out fine lines. Ensure you’re cleansing, exfoliating and toning on a regular basis and introduce a skin-replenishing moisturiser that will provide much-needed hydration.

Start and finish your day with my New Edition Cleansing Cream. It’s the first cleanser of its kind to contain my patented ABEETOXIN® formula so it not only deeply cleans the skin but also controls facial muscles for an immediate tightening and firming effect. The addition of vitamin A helps resurface and repair cells, and also promotes eyelash growth.

My Willowbee Mask & Cleanse is the first Heaven product that contains bark from the willow tree, a natural and organic alternative to aspirin. Because of these anti-inflammatory and healing properties it is ideal for all skin types, especially those who suffer from acne and spot breakouts, rosacea and eczema. It also detoxes, helps heals imperfection and targets those early signs of ageing.

For a tightening effect use my signature Silver Bee Venom Mask which also contains ABEETOXIN® – renowned as a natural alternative to Botox – to control facial muscles to lift and firm. Because it’s suitable for all skin types you can use it in a number of different ways to soother and heal dry and damaged skin while it works to penetrate fine lines, frown lines and wrinkles.

TRY THIS AT HOME

For a great at-home scrub mix a little olive oil with sugar and a drip of honey to exfoliate and hydrate. Mix the ingredients together, apply using a makeup brush and leave on for ten minutes before rinsing with warm water and patting dry with a soft towel.