What do you think sets your skincare apart? My products are innovative and instant, and the fact that I have a long list of celebrity and royal clients is testament to this. We’re different to so many other brands because we use totally natural, organic ingredients that are not tested on animals; we lead the way when it comes to recycling and have never used boxes for our products; and anyone can use our range, even those with the most sensitive skin thanks to my award-winning anti-allergy formula.

Do you have a favourite product from the range? My Age Defiance Cream, it was the one of the first products I invented. I wanted something that would be a real “all-rounder”; that plumped-out lines, lightened and helped prevent spot breakouts while at the same time ensuring it would be suitable for all skin types. Very quickly word got out and it became a bestseller.

What is the most common skincare mistake women make? I see just as many clients who have spent years trying to dry out oily skin as I see those who put too much oil on dry skin. The skin needs to be balanced to look and feel healthy because this is where it performs as its best. Finding products that keep your skin in a state of equilibrium is key.

Is there anything I should do differently in my nightly skin care routine vs my daily skin care routine? Lots of companies offer different day and night creams, but this is often more of a marketing tool. My products can be used at any time – the Overnight Success, for example, is just as affective if you apply last thing at night as it is if you apply first thing in the morning. I can only put so many active ingredients into one pot, so using a different product for day and night – like my Age Defiance and my Silver Bee Venom Mask – mean even better results.

What is the ideal age to start a skincare routine? The younger you start looking after your skin, the better it will look as you get older. Believe me, if you can get into the habit of an effective daily routine in your teens and 20s, your complexion will thank you as you reach your 40s and 50s.