Carrie Bradshaw famously quipped "I like my money right where I can see it... hanging in my closet." And as a woman who spent more than £40,000 on shoes alone, the Sex & The City heroine certainly knew a thing a two about investment dressing.
Just like Sarah Jessica Parker’s fictional character, the savvy fashionista knows that a few cleverly chosen pieces each season, rather than a scattergun approach to throw-away style, is a far wiser way to fill your wardrobe.
It’s the same when it comes to your beauty essentials; and less is definitely more. Instead of stocking up on all manner of mass-produced cheap skincare that may well contain harsh chemicals, I recommend investing in natural, organic must-haves that are more effective, kinder to your skin and have a multitude of uses.
My signature Black Bee Venom Mask is a great example of investment skincare. It boasts revolutionary ABEETOXIN® – renowned as a natural alternative to Botox – that controls facial muscles to tighten, firm and lift, penetrating fine lines and wrinkles. It contains potent rare bee venom and you’ll find a little really goes a long way – in not time, you’ll notice your complexion feels soft and supple, and looks more youthful. It soothes and heals too, meaning it is ideal for even sensitive skin. You can use it after your cleansing routine morning and evening; combine it with your moisturiser or serum; leave on for ten minutes before washing off; or leave on overnight for accelerated results.
My unique Bee Peel was created to boost the production of collagen which in turn increases the strength and elasticity of your skin. With a potent mix of ingredients – including ABEETOXIN®, organic coconut and raw cane sugar – it resurfaces and evens out tone, minimises the visibility of lines, scars, dark spots, blemishes and enlarged pores leaving skin smooth and plump. Apply to clean, dry skin and leave for one to two minutes before washing off. You can even use it the soften skin on your elbows or feet.
When I say my new silk pillowcase ensures you get your beauty sleep, I'm not joking. Not only do you get the most luxurious shut-eye when you use one, but silk is renowned for its skin-saving benefits too. This Grade A6 100% mulberry silk slip is designed to keep your skin healthy while you’re in the land of nod. Because silk absorbs less moisture – and therefore less of your favourite face cream – it helps keep your skin more hydrated, making it ideal for those who suffer from dry skin or eczema.
My new Nettle Venom Anti-Ageing Polish is a potent exfoliator created to rival my best-selling Bee Polish but using only ingredients gifted by nature. With its clever blend of phytotherapy ingredients – including nettle leaves, echinacea and maple sap – it scuffs away dead cells and clear pores, alleviating fine lines, lightening pigmentation and extracting toxins for healthy, radiant skin.
