Go back to basics when it comes to your daily grooming routine. Here's my advice for great-looking skin.

Find your type: It’s important to know what kind of skin you have or you’ll end up spending money on products that won’t have any benefits. For example, dry skin becomes drier if you use rich moisturisers because they tell your skin not to produce oil; equally, over-oily skin gets worse by drying it out.

Keep it clean: Because your face is constantly exposed to pollutants and bacteria throughout the day a cleansing ritual morning and night ensures you’re removing grime and impurities, and clearing pores. Clean skin means the active ingredients in your favourite moisturisers and serums are easily absorbed.

Introduce a daily serum: Serums deliver a potent shot of ingredients directly into your skin because unlike traditional face creams they have smaller molecules so can penetrate the epidermis. Choose one to target your main concern and due you’ll find a few drops go a long way.

Opt for anti-ageing products: As we age so does our skin and as it does its requirements will change. It becomes less hydrated and you may notice sagging around the jaw line, fine lines and discolouration. Invest in hard-working products that repair, tighten and protect.

Look after your eye area: The skin around your eyes is ten times thinner than on other parts of your face and can easily become dehydrated. Because of this it is one of the first areas to show signs of ageing so choose products that are designed for this area.

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