It seems we are finally waking up to the fact that looking good as we get older doesn’t mean we have to look younger. Ageless beauty is about enhancing rather than masking mature complexions. Great skin is key to looking fabulous whatever your age.

If you’ve not included a serum in your daily skincare routine now’s the time to start.

They contain effective anti-ageing ingredients to leave you skin feeling smoother and supple. Apply a few drops to your face and neck straight after cleansing and before you moisturise. Unlike traditional face creams, serums have smaller molecules so can penetrate the epidermis and deliver a potent shot of ingredients directly into your skin.

My Lia Oil Serum helps reduce redness and calms rosacea while rejuvenating a damaged and dull complexion. The addition of organic rose and neroli repair and prevent broken capillaries and reduce scarring. Team with anti-aging products - like my Age Defiance Cream or Willowbee Mask - that will work together to help soften fine lines.

Introduce products that contain hyaluronic acid and collagen as these help skin hold moisture.

An easy way to do this is by using my new Collagen Drops, now available as a full month supply. Their potent anti-aging vitamins and minerals – including marine collagen, glucosamine, vitamin C, hyaluronic acid and Biotin – improve the skin’s hydration and elasticity, as well as promoting healthy, shiny hair and boosting energy.

I'd also recommend adopting an exfoliation regime to keep dead skin cells at bay. We shed dead skin cells to make way for new ones, but the as we get older this process slows down. By scuffing them away, your complexion looks more radiant and feeling healthier.

An exfoliator - like Bee Polish - works on the upper layer of your face and can be used daily to improve texture. A peel - my best-selling Bee Peel, for example - gets deeper into your skin to reveal the healthy layer beneath and to really tighten and firm, and improve pigmentation, lines, scars, dark spots and blemishes.

You can shop my range of products aimed specifically at mature skin here. And there's more advice on skincare for the menopause here.