Deborah Mitchell, founder of Heaven Skincare, reveals the must-haves grooming products for even the most manly skin.

Time was when looking after your appearance was very much the women’s domain. While guys went for a rough and ready approach to their daily regimen, it was the fairer sex who spent hours in front of the mirror with their potions and lotions.

But things have certainly changed. From beard oils and anti-ageing essentials to high tech facials, and fat busting treatments, men’s grooming is now a multi-billion pound industry – that is expected to reach nearly £50 billion globally by 2020 – with figures showing more than 40% of guys aged between 31-45 spend up to 45 minutes preening every morning.

When creating my men’s skincare collection it was important for me to take into account their different needs and lifestyles; while the fairer sex may have had decades of looking after their skin men are relatively new to taking care of their appearance and therefore may need more advice on what products to plump for.

SO HERE ARE MY TOP TIPS FOR TACKLING THOSE MORE MANLY SKIN ISSUES:

Find out your skin type: Do you have dry, oily or combination skin? This can help you pick the right daily essentials. Because most men have combination skin it’s best to opt for light-weight, easily absorbed products that can add hydration to areas most in need.

Add products to your shaving ritual: You may well understand how to shave correctly, but aftercare is important to keep skin in tip top condition. My SOS Shave Oil helps protect and repairs damage, improving texture and adding nourishment.

Opt for anti-ageing products: As your skin ages, its requirements change – it may be less hydrated and fine lines and discolouration start to appear. My best-selling M4M Anti-Ageing Moisturiser provides essential nutrients and feeds the skin whilst relieving stress, leaving you with a more youthful and tighter complexion.

Look after your eye area: The skin around your eyes can be one of the first to show signs of ageing so it’s important to use products that are specifically designed for this delicate area. Try my O2 Eye Cream to help tackle fine lines and wrinkles and promote healthier