Whether it’s organic ingredients, plant-based essentials or collagen boosters, here are three key skincare trends to look out for this year.

COLLAGEN IS BIG NEWS ...

A few years ago we all went crazy for hyaluronic acid; now it’s all about collagen! But what is this magic skin-booster? Well, collagen is found in abundance in our skin when we’re younger but as we get older the amount diminishes and this is what causes dryness, loss of elasticity and signs of ageing.

By adding my innovative Collagen Drops to your daily routine can help replace those lost levels for healthier skin and shiny hair.

EMBRACE ORGANIC SKINCARE ...

When I launched Heaven 27 years ago, it was important that right from the start my products were not only results-driven but completely natural. I was one of the few brands using organic ingredients because back then most skincare products contained nasty chemicals.

We are much wiser to the fact that what we put on our face is vital to having a healthy, radiant complexion, especially if you suffer from conditions such as acne, open pores, rosacea, psoriasis or eczema. By given customers knowledge on how to make better choices when shopping, they are now steering clear of parabens, SLS, petroleum, silicones or derivatives.

VEGAN BEAUTY IS BIG BUSINESS ...

Over the last couple of years we have seen a massive sea-change when it comes to veganism, especially in the beauty industry. According to figures, the global vegan cosmetic industry will be worth a more than £15billion by 2027, while 40% of those who only buy plant-based beauty products are not actually vegan.

When I launched my Nettle Venom range I had no idea it would go on to be such a massive success, but it became a bestseller almost overnight proving plant-powered beauty is here to stay.