WHAT IS A SERUM?
Because serums penetrate deeper than a moisturiser, due to them having smaller molecules, they are easier and quicker for our epidermis to absorb. This means they deliver a potent shot of ingredients directly into your skin. While cleansers and moisturisers usually contain between five and ten per cent of active ingredients, serums can boast up to 70 per cent to provide targeted and effective treatment for your specific skin concern.
HOW DO I CHOOSE A SERUM?
Opt for one that targets your main concern – whether that’s ageing, dryness, broken capillaries or sensitive skin. Due to their high concentration, you only need a small amount and you’ll find a few drops go a long way.
HOW DO I USE ONE?
They’re easy to use; simply apply to your face and neck morning and night after cleansing and before you moisturise. You can add also a few drops to your foundation for added benefits throughout the day.
HEAVEN’S BESTSELLING SERUMS
LIA Oil Serum: This works to reduce redness and rosacea and rejuvenates damaged and dull skin. The addition of organic rose and neroli repair and prevent broken capillaries and reduce scarring.
CLARIFYING Oil Serum: Perfect for people with eczema or sensitive skin, the microbes in the serum kill bacteria and condition skin to bring it back to equilibrium. It also promotes relaxation and induces sleep.
SOS Oil Serum: Designed to balance oil levels, hydrate and feed the skin while its vitamin content can help to repair acne, scars and damaged skin. It is also proven to shrink warts, spots, blackheads and even stretch marks due to its antiviral properties and can even be used on dry hair and nails to soften and repair.
DID YOU KNOW?
If you have multiple concerns – say fine lines and wrinkles and dehydrated skin – then you can layer your serums for multiple benefits in one application. To determine what order to use them start with the one that targets your main concern first and then layer the others order of priority, allowing 30 seconds in between for the ingredients to soak in.
